Johnson & Johnson training case study
Challenge
Compliance training can fail when learners experience it as a static policy dump. The project needed to communicate promotional integrity expectations in a way that supported decision-making, attention, and practical application.
Solution
PCG developed Behind the Music: Promotional Integrity—The Copy Review Process. The course moves from team mindset and a copy-approval roadmap into process timing and two “Hits vs Duds” scenarios, then closes with a recap.
Training Approach
A music-industry theme, process roadmap, scenario introduction, two applied judgment scenarios, clear feedback, and branded visual design made a review-sensitive subject active without making it trivial.
Result
The final course gave the client a more engaging way to communicate required compliance concepts while preserving seriousness, clarity, and learner accountability.